Ulta Beauty is extending its premium offerings in order to continue attracting Gen Z customers. Chanel, Hourglass, Dior, Natasha Denona, Yves Saint Laurent Beauty, Tom Ford, Viktor & Rolf, Gucci, Tiffany, and Givenchy will join the country’s leading beauty retailer’s expanding premium offering. The goal, according to the company, was to profit from fashion labels such as Dior and Chanel as well as higher-end brands such as Lancôme Absolue and Natasha Denona. Ulta Beauty focuses on offering the greatest and most complete representation of a brand, as well as certain exclusives, such as Chanel’s No. 1 de Chanel, a “clean” beauty collection spanning product categories. In recent years, luxury labels have democratised their distribution, with many choosing distribution through new partnerships such as Ulta and Target Corp.; Walmart and Space NK; and Sephora and Kohl’s.
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