Ulta Beauty teams up with Myavana for innovative hair care technology

Ulta Beauty has forged a strategic alliance with Myavana, an Atlanta-based hair care tech firm, unveiling their Virtual Hair Analysis tool aimed at offering customers intricate insights into their hair needs. Candace Harris, Myavana’s CEO, heralds this collaboration as a milestone for inclusivity in the beauty sphere, championing the understanding of diverse hair types. Myavana’s rigorous research, scrutinising 2 billion hair strands to match individuals with optimal products from a pool of 3,000, underscores their commitment to revolutionising hair care accessibility. Beyond the partnership, Myavana secured funding from Prisma Ventures and the BrainTrust Fund, earmarked for retail expansion and product distribution. BrainTrust Fund lauds Myavana’s prowess in beauty AI, envisaging its potential to cater adeptly to both consumers and industry stakeholders. This synergy promises to reshape beauty retailing, catering to a spectrum of unique hair journeys.

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