Adobe shared its recent holiday e-commerce forecast. In the report, Adobe forecasted that shoppers in the US are expected to spend $209.7 billion on online shopping in the months of November and December. The report also stated that holiday digital sales are expected to grow at a much lower rate than they did in previous years. The report stated a 2.5% growth in holiday online sales, as compared to last year’s holiday e-commerce, which grew by around 8.6%. Taylor Schreiner, Senior Director of Adobe Digital Insights, said in a briefing that this year, holiday spending will not see growth like the previous years.
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