Virtual products and NFTs can be safeguarded through trademark filings

Metaverse has been gaining traction in recent years. It is an attraction for fashion brands that wish to make their products accessible without supply chain problems. But it has also paved the way for infringement of intellectual property. There are many unauthorised products available on the metaverse, like Cartier Love bracelets, Chanel blazers, and Supreme hoodies. NFTs are subject to copying too. An example of this is MetaBirkins NFTs depicting Hermes’ famous Birkin bag, for which Hermes brought a suit against the company. In order to avoid such situations, it’s important for brands to file trademarks on all their digital products and NFTs. These would enhance a brand’s enforcement, anti-counterfeiting, and take-down efforts against infringing virtual offerings. From January to May 2022 alone, 2600 trademark applications have been filed. Nike was one of the first with NIKE, JUST DO IT, and the iconic Nike swoosh logo. Valentino and Saint Laurent followed close after.

Read more from Perkinscoie