Armani Beauty has teamed up with Fortnite, one of the most popular games in the metaverse, to advertise its latest range of scents. The luxury brand will allow its customers to wear their favourite perfume on the VR-powered platform. Like every other brand, Armani is also entering the metaverse to seek the attention of Gen Z, their prime target audience, as they are largely active in these parallel worlds. Customers will get a chance to participate in the immersive experience called “Rewrite the Code,” discover the scent and then purchase it in real life.
Full story: PremiumBeautyNews
