The apparel industry has started identifying ways it can use generative pre-trained transformer (GPT) systems such as ChatGPT to its benefit throughout the supply chain, according to Dr. Bharati Rathore from Birmingham City University’s School of Fashion and Textiles. Applications of ChatGPT include optimising production processes, generating automated customer support, and providing personalised recommendations for shoppers. However, others, such as Dr. George Bargiannis from the School of Computing and Engineering at the University of Huddersfield, have raised concerns over the current iteration of the system, stating it is still not fit for commercial use within supply chains as most publicly available brand-specific data is irrelevant. Meanwhile, others believe ChatGPT can help optimise supply chains and potentially provide data insights into businesses.
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