The “Loooptopia Experience” has been launched by H&M on the popular Metaverse computer game Roblox.
Mini-games, style sessions, and live events allow users to design H&M-branded clothing and accessories for their avatars. Players may also get together with their friends to swap clothing, snap pictures, or admire one another’s attire.
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H&Minteractive &’s Roblox world features a vibrant city square that sets the stage for visitors to embark on play sessions in visually appealing alternate worlds like “Rainbooow Fields,” “Neon Studiooo,” and “Fabric Fooorest”—environments users can explore to gather a variety of fashion ingredients through mini-games, styling sessions, and live events.
