The beauty industry remains resilient due to society’s enduring fixation on vanity, despite economic and political challenges. This year, the industry embraces digitisation and avant-garde experimentation, driving innovation and reinvention. Brands prioritise consumer-centric practises, disruptive strategies, and community-building, fostering playfulness, experimentation, and DIY approaches. Alongside traditional categories, new segments emerge, such as vibrant colours for brown hair and ingestible products for sleep and skincare. In 2023, the medicalisation of beauty takes the forefront, as brands offer evidence-based products and invest in technology for ingredient development. Shiseido’s Bio-performance line tackles under-eye puffiness without surgery, while Selfridges’ Dr. Vali 360 Experiential Wellness Centre offers innovative treatments. Youngmay’s Spacetime Hydro Lifting System enhances skincare with needling and serums. The pandemic accelerates at-home treatments, debunking the notion of relying solely on retail. Small beauty brands engage consumers directly. Efficiency and performance-based products continue to drive demand, emphasising value for money.
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