The US holds the title of the largest wellness market, valued at around $450 billion, closely followed by China, with a worth of at least $350 billion. According to a recent global survey by McKinsey, a majority of consumers expressed their intention to increase spending on wellness products and services in the coming year. This growing trend has led brands like Soma Ayurvedic, Haus Labs, and Rituals to blur the lines between wellness and beauty offerings. These brands often prioritise natural ingredients and sustainability as key elements in their products. By combining wellness and beauty, they cater to the rising demand for holistic self-care experiences. Emphasising the connection between wellness and beauty allows these brands to tap into the lucrative wellness market while meeting consumer preferences for natural, sustainable solutions.
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